What we can learn from LinkedIn’s top 10 company pages of 2018
A few months back LinkedIn opened nominations for Best of Company Pages 2018 – and the results are in!
Let’s have a look at the outcome and see what we can learn from some of the strongest players in the LinkedIn game.
- PwC Australia
Worldwide recruiting experts Hays took out the top stop in 2017, and again in 2018.
What are they doing well?
- Posts with branded, eye catching imagery that clearly demonstrates the linked content
- Promoting their own people, particularly through engaging videos
- Sharing quality content in a range of languages to suit their global audience
- Commonwealth Bank
What are they doing well?
- Sharing strong, branded video content
- Branded, eye catching imagery with a consistent green colour theme
- Sharing the stories and achievements of their team, with the #SEGreatPeople hashtag
- Deloitte Australia
What are they doing well?
- PTC have refined their social media strategy to use different platforms for different aspects of their business
- Using LinkedIn as a platform for growing their team
- Branded graphics
- KPMG Australia
What are they doing well?
- Posting quotes and statistics, which tend to drive higher engagement
- Branded imagery using bright, eye catching colours
- Consistent theming that brings deeper meaning to their content, with a campaign tag #eachinteractionmatters throughout
- Westpac Group
What are they doing well?
- Injecting personality and fun into their posts, which is incredibly refreshing and stands out in the sea of business posts on LinkedIn
- Adding personality by sharing stories, quotes and advice from their team
- Creating and sharing their own organic content
- Cimic Group Limited
What are they doing well?
- Catering to their global audience with updates that are organically targeted by location, so they are relevant to the audiences they reach
- Regular video posts
- Sharing a lot of behind the scenes content of their teams and projects in action
What are they doing well?
- Very eye catching visuals that move beyond stock photos
- Including featured copy from their linked content in their imagery
- Sharing profiles of their employees to build a personal connection with their audience
7 Macquarie Group
- Lendlease
What are they doing well?
- Strategically driving bookings and sign ups for special events
- Short, sharp, attention grabbing videos that share key information
- Including relevant information in their eye-catching imagery
- Nation Australia Bank
What are they doing well?
- Bite size updates that add value for social media users who are short on time or have short attention spans
- Creating groups that are targeted to different industries, catering to their diverse audience and providing an interactive platform for sharing
- Adding a personal touch with video and behind the scenes photos
What are they doing well?
- Leveraging their company leaders, so that page followers can get to know the personnel behind the brand
- Branded imagery and video with a consistent colour scheme
- Frequent native video posts
The verdict
One thing that we can all learn from these 10 companies: it is essential to break through the clutter with eye catching, branded imagery and video. Use your Company Page to share relevant content that adds real value, inject personality by sharing stories from your team and learn to use groups to your advantage.
Want more LinkedIn tips and advice for your personal or Company Page? Follow us on LinkedIn or reach out to get started with a personalised LinkedIn strategy.
“If your Stories are all about your products and Services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”
- Jay Baer